Sunday 23 June - Time 09:00

Italian publishing, readers, market

Quantity and quality compared to the Frankfurt Buchmesse.
In collaboration with Fondazione Arnoldo and Alberto Mondadori

The cultural enterprise in Italy

Italy is the host country of the next Frankfurt Buchmesse, the most important publishing fair in the world. The last time was in 1988, before the fall of the Berlin Wall. What happened to the Italian publishing industry in these 35 years? How has it changed? 1988 was also the year of the first Turin Book Fair, and the start of many events promoting reading. What are the current challenges, how are we approaching them, what will be the role of new publishers? And what will be the role of artificial intelligence?

Moderated by Luca Formenton, President of Fondazione Mondadori.