Doing Business for the Community

Doing business means forging a pact that does not end with the product itself: it is a commitment to those who create and those who purchase, a relationship that binds individuals, territories, and communities. In an era where the challenge of sustainability has become a shared priority and consumer trust is increasingly difficult to win and maintain, this panel aims to focus the debate on building a model in which economics and ethics do not contradict one another, but rather mutually sustain each other.