In La cultura nei media. Dalla carta stampata alla frammentazione digitale (Carocci), Giorgio Zanchini explores the sweeping transformation of cultural storytelling over the past four centuries. From 17th-century intellectual salons and literary journals to the influential “third page” of 20th-century newspapers, and finally to the rise of social media and today’s algorithmic fragmentation, the book offers a rigorous and passionate account of how culture has been shaped—and reshaped—by the media.
In an age where information is scattered, simplified, and reformatted across platforms, Zanchini invites us to reflect on the increasingly porous boundary between depth and entertainment, authority and visibility, criticism and consumption. A timely and necessary inquiry into the fate of cultural mediation in the digital era.
In conversation with Elvira Terranova, Adnkronos.
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